Blog: Why you need an award planner!

So this is the time of year where planning becomes a priority and new ideas come into fruition. Award planning should feature in this task for any business who has achieved significant progress in the last 12 months or who would like the recognition and staff boost to drive them forward.


To help companies identify which awards to enter and all the important information they need to decide, we are offering our bespoke Award Planners at a massive £200 discount making the investment just £275 per planner. 




  • Save £200 if you book yours BEFORE 31st January 2018


  • Save 5 - 8 hours trawling through the internet finding the information about the awards you want to enter.


  • Receive details about the relevant awards which reflect your achievements and are in line with your future business goals.


  • Use the quick glance contents page and then view all awards listed in chronological order by deadline date


  • Receive the Planner direct to your inbox in an easy to read PDF format.


  • Benefit from having detailed information for each award which includes:
    • Deadline
    • Entry requirements/ wordcount
    • Other key dates relating to entry such as Shortlist Announcement, interview date etc
    • Dinner date, cost per ticket, venue
    • Category information
    • Past winners


  • Speeds up decision making to help you plan effectively and more efficiently


  • Aids budget preparation and planning


  • Receive a COMPLIMENTARY follow-up meeting with Lucinda to discuss the Planner and choose the right awards to enter


  • No commitment to using Pure Awards for writing services after receiving the award, however those who do will receive an additional benefit of a 10% discount off the full writing fee using this reference 'AP18'

Articles in Category: Training


The time management process that works

All business owners know that time is precious...and often priceless. The issue of time is one of the biggest barriers companies can face when entering themselves for an award.

In an office environment of tight deadlines and pressured workloads an award entry can seem like a daunting task, and time management methods become crucial to the task. One of the most successful of these is the single-handling technique.

The single-handling technique is easy: focus on a single task. And it works.

Studies show that by concentrating single-mindedly on your most important task, you can reduce the time required to complete it by 50% or more. With a typical award entry taking up to 12-18 hours, that's nearly a full office day of time clawed back from the abyss of procrastination.

Juggling tasks and chipping away at several projects, whilst actually completing none, is unproductive and disheartening to say the least.

Picking up and dropping a task is all too-easy. We're all guilty of putting something off in the workplace. It's estimated that with our tendencies to start and stop a task, coming back to it later, it can increase the time necessary to complete the task by as much as 500%.

Yes, 500%. That's an enormous drain on your work resources.

Each time you return to the task, you have to familiarise yourself with where you left off, the statistics and details, what you still have left to have to overcome inertia and get yourself going again. Working on a task doesn't come with a simple on-and-off switch. You have to develop momentum and get into a rhythm. The time it takes to warm yourself up before you reach peak productivity is, quite simply, time wasted.

Single-handling technique requires individual focus on one priority until completion. Clear a space in your diary, get yourself comfortable and chain yourself to that desk until the task is done. With a completed application under your belt you'll have a weight off your mind and you'll be able to steam on with the rest of your workload, without the niggling stress of uncompleted tasks.

Sometimes it just isn't possible to do the full entry in one sitting. But if you apply single-handling technique to each individual part of the application form, you'll still reap the benefits of the process and get the confidence boost from successfully checking-off each item section of the application.


Why you really SHOULD bother with online workshops

Web-based seminars are quickly becoming the preferred outlet for training. If you're unsure about switching from face-to-face workshops, read on and see what benefits they could bring to your company.

#1 Time efficiency is key. Webinars mean less prep, less travel and less stress. Plus when the training ends, it ends - there's no packing up or winding down that always seems to amount to half a day out of your busy schedule.

#2 Geography is no longer a restraint. That yearly seminar located in the Scottish highlands, that was never a possibility before? Well the information from that coveted workshop is now easily accessible to you, without even stepping foot out of the door.

#3 For the environmentally-minded businesses out there, you can rest easy knowing that enrolling your staff on multiple webinar sessions is having no effect on your carbon-footprint. Plus, you're saving all those travel costs.

#4 Webinar registration is anonymous, meaning you don't have to publicise your involvement in the course, or risk giving out any insider information to your competitors.

#5 Seminars can sometimes give an overload of information. Fortunately a webinar allows you to go at your own pace, from the comfort of your office. If you don't understand something there's always an opportunity to email the speaker at a later date.

Webinars are the perfect learning tool for your business - so don't miss out! If you want to experience a web-based seminar and begin expanding your learning, then register for our next free webinar: 'How to Overcome the Barriers of Entering Awards' here.

Networking: Get Those Crucial Contacts

Make the most of the business meet-and-greet

In the industry of Awards and PR a good contact is invaluable. Networking events are perfect for meeting and connecting with the right people.

Effective networking is a valuable business tool and I aim to attend at least four events a month. You can't put a price on a strong database of contacts, or the positive impact of face-to-face interaction. Here I've gathered my top ten suggestions for how to make the most from your next event:

Don't just pitch - give. Networking events are about building contacts, and a direct sales spiel can be off-putting. What can you do for a potential customer? Show them what you've helped past clients achieve, and what you could do for them in the future.

Be involved. No-one likes the artist at the open mic night that turns up, does their set and leaves. If you're a scheduled speaker stay around to listen to some of the other guests' speeches. Attend networking events regularly and become a familiar face in the room. Networking is like a community - the more you give into it, the more you get out.

People give to people. Build relationships. If your business relies on your client making an emotional investment and requires a level of trust between the two of you, then this is something that will need to be initiated before you make a sale. A long-growing relationship can mean a client for life, so build rapport and make sure you're a genuinely nice person to work with.

Don't go intending to sell. Networking events are not a trade fair. Set out three clear goals that don't involve a direct sale. At a previous networking day I had one strong objective in mind: to be noticed by an important contact I had been eyeing for while. I initiated conversation, passed on a business card and kept in touch. Six months down the line, the contact referred me to a company that is now one of my biggest clients. But if I had gone to that networking event looking only for a direct sale, the day would have been reflected on as a failure.

Do your homework. Research the other people attending - who is a potential client? Who would make a good industry contact? Will any competitors in your field be at the event? You should have a list of people in mind that you want to reach out to. Prepare questions and gather enough information to engage any of your targets. LinkedIn and Twitter are great places to start - Twitter especially can give you a personal feel for the interests of a contact.

Relax. The idea of a networking event can be overwhelming, but you are in exactly the same boat as everyone else in the room. There's no pressure on the day, just be yourself and meet likeminded people with the same business interests as yourself.

The opportunity to talk about your business could come at any moment - blink and you'll miss it. Get familiar with the term 'elevator pitch,' and have a 10 sec, 40 sec and 60 sec variation ready, depending on your scenario. Be ruthless with the information you pitch - you only have one chance to grab a contact's interest so captivate, not waffle at them.

Listen carefully. Networking is a give-and-take experience; you can't expect someone to be eager about your business if you don't show them the same courtesy. Be interested first - then interesting.

There's no such thing as too much stationary. A pen is mightier than the sword when it comes to business, so make sure you take several, along with notepaper and a stock of business cards. You'd be surprised at how often there's an opportunity to hand them out, and it saves having to write your number or email down repeatedly.

You've done the work, reached out and made a contact - now you need to maintain that connection. Prepare an email to send to the people you meet before you even leave the office - and send as soon as you get back.

Let's Connect

Pure Awards Creative, Chesterfield, Derbyshrie

Tel: 07900 571189     @pureawards  


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