Lucinda is a professional award writer who brings a wealth of knowledge and skill in this area of specialist and niche marketing and set up Pure Awards Creative to help multi-million pound companies, SMEs and individual entrepreneurs identify and benefit from entering business awards.
Lucinda’s particular skill is helping clients identify their point of differentiation, focusing on the detail and evidence to back it up and presenting it in the entry to impress the judges and generate a shortlist or win position.
There are several services which the company can offer; from the Award Planners to help plan out which awards to enter, the Complete Entry Service, the Critique service and the highly successful training sessions which give businesses the knowledge and confidence to achieve the best results for themselves.
Lucinda’s expert writing skills, organised approach and passion for presenting the best a company or individual has to offer has seen success for her clients on a local, regional and national scale with an excellent nomination and win rate.
In the past Lucinda has represented the UK at a European Mumprenuer conference in Greece and led JCI Sheffield to achieve a record year of success receiving 11 awards for their work and an accolade of Most Outstanding Chamber President in the UK in 2008! Lucinda also celebrated as a finalist in the 2015 Mumpreneur UK Awards - out of 3000 entries – for the Best Business Support category.
Lucinda is an experienced speaker and has been invited to present at events such as Brand Yorkshire or for the National Association of Estate Agents. In addition, Lucinda is often invited to join the panel to judge awards as her expertise and knowledge in this area ensures she is a valued member of the team.